Skill-Kit: Personal Brand
How would you like to be perceived by others? What impact would you like to leave? This episode discusses how to build your own personal brand and highlights some of the common errors that people make!
Show notes
In this episode, Kerry and Simon discuss the balance between being authentic to yourself, and purposefully creating the right impact. What do you want people to say about you when you are not in the room? In an increasingly consumer-oriented society, authenticity is important – and you need to get the balance right between raising your profile and not ‘over-selling’! So look deep and let your values lead how you structure your personal brand. The team give some helpful examples of authentic and non-authentic behaviour they have seen from individuals when interviewing for a new job or promotion.
Useful resources
10 Golden Rules Of Personal Branding (Forbes)
Reinventing your personal brand (Harvard Business Review)